You’ll Regret if You Miss The Top 4 Tricks to Write The Catchy Headline

Authors: Chuah Chern Xian, Tan Xin Yee

A catchy headline will grab viewers' attention and inspire them to keep reading articles. Strong headlines are frequently used by businesses and social media influencers to boost ratings for their videos. This will make the video or article stand out in the sea of information on the internet.

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1. Follow the current procedures to write your headline

A good title is considered half the success of a video or article. The title is the first thing people notice, and it will considerably boost the work’s exposure and click (Karl,2021). If the title is not appealing, then the view of your video or the open rate of your article will be slow to increase.

So, to capture the viewers’ and readers’ attention, you can add current event examples to your video’s and article’s heading (Karl,2021). For example, the Covid-19 pandemic is still a highlight. Thus, we can work against this situation to write our headline as “The strategies for market expansion in Covid-19” or “Some tips to start a business during Covid”. Not only that, currently, the war between Ukraine and Russia has caused worldwide market inflation. Thus, this situation can be used to write the title “How to avoid inflation affecting your business during the war”.

Before writing a title that is in line with current events, we should know the concept we want. To better understand the idea of the video you desire, search Bold Media on Google! This creative agency, in Penang, Malaysia provides conceptualization services that apply to this problem.

2. Write subtitles that can highlight your headline

Are the subtitles of an article important? The answer is YES! You should write subtitles by extending the article’s headline. A great subtitle contextualizes the title. It is comprehensive and states who needs to read the article or text and how it will benefit the readers (Karl,2021). The importance of subtitles is to tell the readers what they should do and how to implement it. Usually, a good subtitle can always engage the readers to continue watching videos or reading texts

Every subtitle should only focus on one topic. For instance, when we write an article about “The Business Start-Up Guide”, the subtitles should explain the main point step by step. In the first subtitle, we need to get directly to the topic with subtitles like “Know the business you want to pursue."

The subtitles that you write should be short, simple, and clearly address the main benefit (Karl,2021). It must clarify the idea of the topic so that the readers can understand and gain the intended knowledge(Marinakos,2019).This is because the audience needs to get to the point regarding your services, products, or promotions. The content of the article that you write and the video that you make are no exceptions. Thus, the subtitles should answer the question from your audience, “what does it do for me?” (Karl,2021)

To get more information, check out the best creative agency, Bold Media Penang, Malaysia which provides subtitling service!

3. Be very clear about the main idea of your headline

The easy trick to writing catchy video headlines is to be very clear about your main idea. Your title serves as an advertisement for your content. If you provide value in the video headline, they will click on it.

You must first comprehend what the take-home idea is before you can include it in the video headline. Then you must figure out what your target market is. If you don't understand your audience, they won't be interested in hearing what you have to say. Use video titles that touch on your audience's hobbies, and day-to-day lives to let them know the thing they're about to see is relevant to them.

You must identify what the video is about, viewers will be more likely to click on it because they will know exactly what they will be viewing. On the other hand, if you produce a title that does not indicate its content, people may be hesitant to click because they are unsure about the content. (Crestodina,2020).

Therefore, your title must specify exactly what is covered in the material. Reach out to the outstanding creative agency, Bold Media Penang, Malaysia, that provides you with subtitle information.

4. Use the most attractive number in your headline

Adding numbers to the picture will let your audience knows what to anticipate once they see the figures. They can even calculate how long it will take them to finish reading the narrative. It's easy to skip from one thing to the next while reading a list. Because most listicles are made up of brief phrases, where readers can get the whole idea by scanning through them.

It is not necessary to read the entire video word for word. As an example, what if I told you I had a list of “10 free blogging tools?” Is there a list of “5 successful internet personas you can learn from?” They wouldn't have to spend much time reading these. When you utilize numbers (1-10) instead of text in your list headings, they perform even better (one-ten). As a result, including numbers in the video content title makes it more memorable.

It is more effective, like, to employ “7 Signs & Your Website Has Been Penalized.” as opposed to “seven indicators that your website is being penalized for being ineffective.” Have you ever pondered which numbers are the most appropriate to use? According to a recent Facebook engagement data study, the top ten highest performing numbers are 10，5，7，3，4，6，2，12，8 and 20 (Linehan,Rayson,Chiu,2021).

As you can see, none of the top numbers have gone beyond 50. This is because people prefer shorter, more informative lists that take lesser time to read. Anything beyond 50 is unattractive and unlikely to enhance click-through rates. Reach out to the outstanding creative agency, Bold Media Penang, Malaysia, that offers subtitle services.

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