Top10 Facebook marketing tips

Author: Lee Nee Qing

Date: 2 June 2022

Facebook marketing has a definition of promoting the brand or services on Facebook rather than traditionally promoting through TV or newspaper. By the term of promoting there are free ads posted by the creator and paid to boost the ads to the audience, which will help the ads to have better demographic information and also aiming specific users by using words that can attract them. Facebook marketing is a good way because nowadays people tend to receive news information on social media. Over 2.8 billion users use the platform every single month, this has given the creators a big opportunity to meet their potential customers. Research shows that two-thirds of users visit the local business page at least once a week. However, it is essential that the creator picks the content wisely due to Facebook has changed the way of the algorithm to limit the number of ads on the user’s feed. Feel free to check in the News Feed.

1. Focus on user benefit

The main point is to focus on their needs and want to provide them, apart from that, getting your viewers involved in the ads. it is vital to develop some understanding of the group of customers that you are targeting. The creator should focus on what is it that your business will bring benefit to them this is the way of getting potential customers' attention and responses by the first look of your ads.

2. An artful and short video

A short and concise video could help audiences to reduce boredom due to the fact that people’s concentration has a time limit, and people could soak up clean easy understanding information within their concentration zone. An artful video could make the video look more aesthetic this could make the audience more willing to stay and watch. Furthermore posting the video on the account’s feed could even help the creators to boost the views because on Facebook the video is being played automatically, for instance, this is guaranteed to catch the eyes of the users. For example, Vox has a done a perfect example This primer on vaccines, has 1,400 shares. https://fb.watch/dUZ2xY_ohI/

3. Pinned post

People could easily notice the pinned post since the post is being stacked up at the top of the page, users are guaranteed to see the post when they reach the profile. After the creator post, click on the three dots in the upper right corner, and will show the option to “pin post.”

4. Optimize your page for engagement

Make engagement with your potential customers, for example adding address and contact information could be easier for potential customers to get find you or contact you for more details. Also, responsiveness is highly important, potential customers will get less passionate for being a low response from the creators. So keep content up to date and reply to messages or comments.

5. Facebook Chatbot

There are more than 20 billion users exchanging messages every month, there are no human could respond to even 1 of 100 messages. Research shows that customers would only wait for 10 minutes for a response before moving to the other business account. Chatbots is an automated response tool. Check out step-by-step guide to creating a Facebook Messenger bot.

6. Facebook Live streaming

Live streaming will give those potential customers a sense of reliability on your product, secondly, live streaming could get more people involved as a direct response could answer the customer’s concerns quickly.

7. Understand how to go viral

Posting something that could go viral will definitely bring attention to your profile if you can create a post that people would share with family and friends. For example, funny images make your post go viral this could bring more followers, after that the next time you post your announcement such as discounts they will instantly get the news.

8. Use Facebook ads targeting tools

It is another way of boosting awareness of your page. This feature helps you to promote your business page by making a custom audience list from users that recently visited your page.

9. Goal setting

There are several reasons for goal setting this is because goal setting could help you to generate leads, increase the conversions on the websites and improve customer services. This could lead to avoiding off the track.

10. Measure the success of your strategy

Measuring the work that you have done is important because this can allow you to understand what strategy worked, at this point, you can learn or make adjustments. One of the ways to check your success is by using the Facebook insights tools, this tool can give you full details of every single post such as likes, amount of people who see the post, and the number of shares. Also, it provides an analytical on which post works best on your page, this allows you to know what kind of content people are being attracted to.