Top 5 Tips To Create An Impactful Animated Marketing Video

Updated: Mar 7, 2023

Author: Chew Zhi Tian, Fanny Teh Yu Quen

Date: 1/7/2022

The usage of animated marketing videos is one of the most popular methods for reaching out to potential customers (B iteable, 2022). However, animated marketing video has transformed the trends as time passes. The constantly changing movement makes many small businesses struggle to create an impactful animated marketing video to attract customers, especially newbie small businesses. Therefore, we have prepared the top 5 tips for creating an impactful animated marketing video for small businesses in Penang.

1. Decide on the type of animation

Animation allows us to tell stories and express emotions or ideas in a unique and easy-to-understand way for children and adults (Gibson , 2019). Animation marketing videos come in various styles, but not all of them will be appropriate for your business. Each kind of animated marketing video has its pros and cons. It is essential to keep several things in mind when selecting a type of animation when making animated marketing videos, such as the company's brand, target market, and purpose of the videos. A few examples of common styles used in animation videos include:

2D videos
Motion graphics
3D videos
Whiteboard animation videos

Any form can be executed properly, regardless of its superiority. Find the animation style that appeals to you and your audience, then get going! Choose a top Penang creative media agency specializing in different animation styles to get more inspiration.

2. Having a production quality of paramount

Undoubtedly, watching quality and non-quality animated marketing videos can be as different as the sky and ground. An animated marketing video's quality is crucial since it represents your business message to people worldwide and is viewed as a representation of your goals. Businesses must ensure that every marketing video has high-quality images, background sounds, and effectiveness in the promotion. Most people have grown up in an environment full of visual media, so they can recognize poor work and appreciate excellent one. Having your name associated with low-quality content is not a good idea!

Businesses should seek help from a professional video production agency in Penang that can ensure top-quality animated marketing videos.

3. Make a storyboard for your animation

Are you afraid your animated marketing videos might not turn out as you expected? Fear not, as planning a storyboard lets you visualize the final result before investing countless hours and resources into the project. Storyboards play an essential role in building any animation video, and it provides a preview of the final video to collaborators and decision-makers before you create it. You can adjust the visuals and make the necessary adjustments so the video becomes compelling.

If you lack experience or have no idea about storyboarding, visit the best animation company in KL, Malaysia.

4. Knowing your target audience

Have you ever told a joke you felt would be a hit, only to be met with silence? If the joke has previously worked, your audience was most likely not the ideal one for the piece. The same thing may happen with your video. It may appear to have lovely pictures, a wonderful message, and excellent delivery, but then nothing happens. Perhaps you didn't fully get who your target audience was, so they didn't respond to your message.

This is why it's critical to conduct audience research before beginning production. You won't have to change the important aspects of your video later if you do it this way. Ultimately, you can save time and money over the long run.

All of this information will come in helpful when it comes to creating your video's message and aesthetics.

5. Crafting a relevant message

Being concise is a must-have ability in today's attention economy, especially regarding brand promotion. People are constantly flooded with messages, leaving businesses with little room to differentiate themselves. That's why it's critical to distill your message to its essence. Your message will need to be brief and memorable.

People will follow you if you succeed in doing so. Remember to keep your statement as concise as possible. If it takes less than a minute, that's even better. Longer videos aren't always better, as they kind of bored people. Therefore, seek help from Bold Media, the top animated marketing video maker in Penang to assist you in creating a message that all can relate to if having problems creating one.