Top 5 Reasons Why Video Marketing Can Help To Increase Awareness Of A Business

Updated: Jul 3, 2022

Author: Jason Lim Keat Sheng, Lim Zun Shen

Date: 1/7/2022

In this era, many youngsters have the heart to start small businesses. But they commonly did not have enough capital to hire people to make some advertisements. You have a lot to cope with as a small business owner. Video marketing is the easiest way and the most low-cost way for a small business to increase awareness (Forsey, 2020)

1. Help to increase brand awareness

Increasing brand awareness is perhaps the top reason firms employ video marketing since it can help your company reach a new batch of customers and draw visitors to your social media sites and website. Increasing brand awareness is essential because you can accomplish various business goals and objectives by being aware of your brand.

This is why firms should reach out to the top video marketing design agencies in Penang, as it can help to increase the firm's brand awareness.

2. Increase Consumer Sales and Conversion Rates

Second, you can boost your sales and conversion among the consumer through video marketing. Conversions might increase by 80% when you include a product video on your landing page. Video can also result in sales immediately. According to studies (Wyzowl, 2021), 74% of consumers who watched an explainer video about a product or service moved on to purchase it.

So, you'd better go to work on your fantastic product by using video marketing or visit a video marketing agency in Penang. Considering its effectiveness, you don't even need to be surprised. After all, our primary sense is vision. Our brain receives the majority of information visually. Therefore, if images can dramatically increase engagement, think of what moving images may do for your company.

3. Video marketing is easy to watch

Thirdly, video marketing is easy to watch and engages lazy consumers. Many people are likely just swiping through if the text is too long to read or to do research on products. However, video marketing can explain everything about your product in just one video. It is convenient to watch since the consumers can watch them on their phones, tablets, and laptops, and even places like hotels will put some television in their lobby to show marketing videos. As a result, your video audience is continually expanding because more people are using smartphones and because people can view the videos on the go. Also, Google (The YouTube Insights Team, 2015) reports that smartphone users are twice as likely to feel connected to brands appearing on their devices as TV viewers and 1.4 times as likely as desktop viewers. They can watch your video anytime, anywhere.

4. Video marketing can build trust

Furthermore, video marketing can build trust for consumers. Conversation and sales are built on a foundation of trust. As a result, building connections over time and establishing trust are the only two pillars of content marketing. Another reason businesses need video marketing is that video content takes care of everything for you. People are more prone to watch videos and become emotionally involved. When you talk about your exclusive audience members, such as influencers and YouTubers, they become the best social media influencers to promote your items to the public. Promo videos can build up trust much more quickly. You may display your items in a way that is much more conversational and reliable with the use of intriguing marketing films.

To create trustable video marketing, you can seek help from Penang's best video marketing design agency.

5. Can easily attract consumers through social media

Lastly, video marketing is one of the most popular forms of media that people share on social media because they are so entertaining and interesting and can easily attract consumers. Nowadays, any enjoyable video can become popular rapidly through social media sharing. Even more social media platforms, like Facebook Live, Periscope on Twitter, Snapchat Stories, and others, have added additional tools for posting videos. You must remember that viewers frequently share videos that emotionally connect with them, mainly if the content is humorous or unusually interesting. Although a film that appeals to your audience's emotions may not result in a sale immediately, it will increase brand recognition and website traffic.

To refresh back your memory of this article, take a look at the infographic and video below: