4 Reasons Why Social Media Has Changed The Whole Marketing Industry

Back in the day, radio ads, television ads, magazines and newspaper was the major medium for all businesses to market their products and brand to people around the world.

However, the presence of social media has taken over the whole marketing scene like a storm when nearly everyone in the world has the access to the Internet.

At present, most people spend their time fully online, from studying, working to interacting with people, social media and the Internet plays a major role in all these daily activities. Businesses found this golden opportunity to market their brand and products online as this is so far the best way to increase the businesses’ exposure worldwide.

It’s really impossible to imagine marketing without social media in today’s life. So, how and why the social media has taken over the traditional medium, becoming the main marketing tool for the whole marketing industry?

1. The Growth of Social Media Users

According to statista.com, the number of active users in social media mainly Facebook, Instagram, Twitter, TikTok, Youtube, Pinterest etc has grown drastically from 2017. Nearly 3.5 billion active users in today’s world, and the average time spent by them is 135 minutes. Businesses have personified themselves by giving their brand a friendly voice and unmatchable customer services that will build up the relationship with their customers at a human level. Social media nowadays are able to connect with their customers like a friend who understands their needs and suggests all the related products to them. All thanks to the big data and AI learning from social media.

2. Clearer Marketing Objectives

Social media offers businesses to increase their brand awareness among all the potential audiences around the world. Having larger awareness means an easier and quicker way to compete with your direct and indirect competitors. Once the business has grown to a “matured” brand/page in social media, it will be easier to lure new customers as the business can find a bunch of lookalike audiences that have similar behaviour with their current customer base. Running campaigns and targeted ads will definitely speed up the process to allow more people to discover about your brand and shop. With the help of influencers in social media, a business can increase their exposure not only through paid ads, but can also get organic exposure through these influencers as well.

3. Access to Global Market

Traditionally, a business that has a physical store can only serve a small group of people in a specific region or area. However, the presence of social media could aid small businesses in brand exposure, letting more people know their existence. You might be thinking marketing in social media would cause you a lot of money like advertising on TV or billboard advertising right? The truth is NO. Users in social media are more likely to engage with the content or advertisement that is more creative, every cent you spent in social media marketing can be calculated precisely, so you have the right to duplicate, close or create a new ad anytime, anywhere.

The advertising in social media has no boundaries of local or international aspects. Even though you are a small business, you can still compete with the top businesses in social media fairly.

4. The Rise in E-Commerce

Customers’ heavy dependence on social media has caused them to turn to e-Commerce facilities that are widely available online. Facebook and Instagram have started their own commerce platform, letting the customers surf through the products easily in-app. The convenience of online shopping has changed the way consumers view a business. A business does not require a physical store to generate sales anymore. The rise in worldwide shipping also contributes a lot to change the whole marketing industry through social media.

Social media has caused revolutionary changes for all businesses by offering tons of opportunities to small businesses, letting them market their brand and products to a large audience and build a strong connection with them.

Companies are able to meet the expectations of their targeted audiences specifically based on their demand. The digital marketing world will only be more developed as the numbers of digital marketers and social media users are keep on increasing.

The future may hold more lucrative scopes of business to thrive in the marketing sector. This is why social media has changed the whole marketing industry scene.