How video marketing helps to improve your SEO

Authors: Chloe Tan Xin Hui, Hng Ting Xuan

Date: 3/7/2022

Video marketing strategy is a good way to improve your SEO. The point of video marketing is to create interactions and provide information to fascinate the viewers. This will help to improve your SEO and you can make a profit from it. Here are a few ways of how and what to do to improve your SEO.\

1)Share your videos on many types of channels.

We will have the chance of getting viral when we share our video to many social media apps like YouTube, Facebook, Instagram, etc. When our video went viral, it means that our SEO ranking will improve, because the more interactions your video gain, the better ranking of our website will be.

2)Encourage Viewers to Share, Comment, and Like.

Making sure your video gets a good number of comments and likes will help to improve your SEO ranking too. The popularity of your video will boost if you are able to find a way to convince or attract your viewers to help to like, comment, and share your video to different social media platform.

3)Video will keep the audience longer on your website.

The amount of time people spends on your website is a very important factor about how much Google will rank it. Video can improve your SEO because it can keep the audience longer on your website. It can improve, because SEO like google do keep track on how long the audience stays on your website once they clicked in. Google will lower your SEO ranking if the viewers leave your website after only a few seconds. If your video is interesting, it helps to hold the viewer longer which on the other hand means that Google will level up you’re ranking.

4)Video Helps Improve the Value of Your SEO

Research shows that people are twice as likely to buy items from you after watching a marketing video than without watching it. It is meaningless if your SEO ranking is high, but it doesn’t create value out of it. Therefore, we must assure that our video must be quality guaranteed. A good video will not only gain popularity from it, but it will also gain values from it. It will help to increase the sales and revenue for businesses.

5) Video helps to gain backlinks

The number of backlinks you have is also a key part that will affect your website ranking. Video helps to gain backlinks if other website creator think that your content is worthy enough to let them have the desire to share with their audience. If a popular website shares your backlink with their audience, it will have the chance of getting viral if your video is good quality.

Conclusion

Every website should include video marketing strategy. It is a huge factor on improving the ranking of SEO. Although, it is easy to include a video on your website, but it is not easy to produce a good quality video that the audience fancy. Therefore, in order to make this strategy works we must put more effort into producing a good video that matches the audience’s taste.