How can 3D animation assist your business to stand out in a crowded market.
Authors: Carmen Lau Hao Xuan, Tan Li Khee
In recent years, the pandemic raged, and many offline businesses have started online businesses (e-commerce). Many people spend most of their time on the internet so, creating a creative 3D animation for our business is a good way to promote the products. However, “How to make our business brand stand out in a crowded market?” is a question worth considering.
1. Interact with your customers
3D animation is a great way to engage with your customers. It can be used to explain complicated concepts so that customers can visualize it better. 3D animation also provides an immersive experience, which will keep your customers engaged and interested in your products. Customers watching videos accounted for one-third of all online activity time. As a result, getting clients is crucial in the competitive field of digital marketing and may be regarded as the first step toward sales. So, you must choose materials that enable you to interact with your customers as effectively as possible. Animated videos are a wonderful way to attract potential customers since they allow you to express simple information in an engaging and exciting manner.
For example, you may engage your customers by producing interactive 3D product animations, which can also help you attract new customers. Customers may virtually experience your product as if it were right in front of them by providing them with not just the features and functionality of your product, but also a 360-degree panoramic view. Your animations educate customers about your product and improve their experience, which all lead to greater sales.
In today's competitive industry, it's reasonable to believe that reaching out to customers is the most effective way to grow a business. It brings the product to life in ways that words and photographs cannot. (Conlan,2022). Many businesses in several industries consider 3D animation to be a good marketing tool since it can be used to advertise and explain a wide range of products, regardless of how complex they are. When in need, search for the best animation studio, Bold Media Penang, Malaysia, that offers 3D Animation design service.
2. Animated explainer video
Animated explainer videos are a great way to give your product a more personal touch. Animated explainer videos are the best way to convey your message and create an emotional connection with the customer. They are also more engaging than text-based content, which is why they have become so popular in recent years.
The best-animated explainer videos are those that tell a story that is relevant to your product or service. The story should be easy to follow and have a clear beginning, middle, and end. Besides, animated explanation videos offer a lot of promise for social media marketing. Video is the most popular type of content among today's customers, especially on social media.
When paired with outstanding animation, an explainer video may improve your brand's online exposure, resulting in a surge of engagement and chatter on social media platforms. For example, you can create a few minutes of 3D animated narration, an exciting story with excellent illustrations and sounds to quickly capture your client's attention. It will inspire your clients to explore the value of your brand.
Moreover, is also necessary to use animated logos, brand colors, and company slogans in video explanations to enhance brand awareness (Yemets,2022). These are all ways to make your brand or business stand out in a competitive marketplace. Reach out to the excellent animation studio, Bold Media Penang, Malaysia, that offers a 3D animation design service.
3. Quickly and easily demonstrate your product
The website is the first impression of e-commerce, a creative and easily understandable website will make many potential customers willing to spend their own time understanding the product. For example, to create our website with 3D animation.
You may easily demonstrate your product using 3D animation, which is a fantastic feature. People in today's society are too busy to devote significant time to learning about your product. Consequently, you must convey your message as rapidly as possible. Product animation allows you to capture the interest of the audience in a split second (Inovitagency,2022). With 3D animation, a product can not only enhance its depiction of visual beauty, but also enhances the realistic or live effects it creates, adding to its presentation. Reach out to the best animation studio, Bold Media Penang, Malaysia, that offers a 3D animation design service.
4. Animation advertising
In today's business field, animated advertising plays an important role. This method of web marketing allows businesses to reach a large number of people. In today's competitive environment, it's critical to spend on building long-term attraction to your target audience if you want to stand out. Based on the multiple surveys and analyses, the customer base of companies that use animated advertising has grown at an accelerating rate(Animate2Explain,2017). It has been demonstrated that by using animated video advertising, marketers may quickly disseminate product information through online means of sharing information.
3D animation introduces the product in the form of dynamic video, which can be shared with multiple terminals, without carrying or handling, and without worrying about time and geographical restrictions. This solves customers' concerns and communication barriers, and can also be used as a product operation guide, saving time, and financial costs for enterprises.
People think that animated ads must be expensive, but on the contrary, animated ads are affordable. Shooting live commercials is more expensive than animated commercials because they involve a lot of props, equipment, and manpower (ExplainNinja,2021). So, if budget is a concern, animated advertising can effectively replace live advertisements. Search for an excellent animation studio, Bold Media Penang, Malaysia, that offers a 3D animation design service.
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