HOW BENOVA MAKE THEIR E-COMMERCE MALAYSIA BRAND STAND OUT IN A CROWDED MARKET
Updated: Nov 5, 2021
About Benova
Benova is a network design and professional website building agency based in Malaysia that provides web designing services. It has more than 50 awards winning templates specially designed for creating websites swiftly. It comes with built-in analytics for gaining insight into customers’ purchasing behaviour and sales performance. It provides a broad spectrum of versatile and adjustable layouts in template designs for electronic commerce websites. This company has been providing services on Website Design and development, Graphic Design, Search Engine Optimization (SEO), and e-Commerce.
How Benova hands in Ecommerce Malaysia
Here it has discussed how Benova built its e-commerce website in the Malaysian e-Commerce market
Impressive user interface
Figure 1: User interface of Benova’s website
(Source: Benova.com.my, 2021)
Benova developed an interface of the website by :
● Web communication that is effective
● Maintain a simple and pleasant user interface.
● Have a well-designed layouts.
● Provide typography to proper transparency
● Use common UI elements and create consistency
● Increasing the amount of colour and texture
The Search engine optimization (SEO) been significant in keeping the catchwords significantly higher in search results and eventually get more attention from potential clients. Its created more possibilities for users tapping on the company's web page. Various tools are developed such as :
● Researching Keywords
● Audits of the site
● Optimization of Web Pages
● Maintenance and Reports
Customer-centric features
Figure 2: Customer-centric feature of Benova
(Source: Benova.com.my, 2021)
Benova also provided its features for building greater customer loyalty towards the organization. Therefore, Benova are following the steps below:
● Monitor customer interaction
● Map user’s previous journey
● Track delivery
● Develop customer employee chat heads
● Easy payment options via UPI, credit or debit card, and internet banking
In the present digital era, most websites or E-commerce Malaysia
brands provide online payment options. Therefore, Benova secure its online payment options by removing its poor digital footprint. The usage of two-factor authentication being significant for the company in order to provide secured and multiple payments options to its customers (Oláh et al. 2019). Apart from this, this website development company appoint third parties for storing any sensitive information.
Figure 3: Payment interface of Benova
(Source: Benova.com.my, 2021)
Reference list:
Di Fatta, D., Patton, D. and Viglia, G., 2018. The determinants of conversion rates in SME e-commerce websites. Journal of Retailing and Consumer Services, 41(5), pp.161-168.
Oláh, J., Kitukutha, N., Haddad, H., Pakurár, M., Máté, D. and Popp, J., 2019. Achieving sustainable e-commerce in environmental, social, and economic dimensions by taking possible trade-offs. Sustainability, 11(1), p.89.
Website
Benova.com.my, 2021, Build Websites The Smarter Way, available at: https://benova.com.my/ [accessed on: 5th October 2021]
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