Five effective steps to expand your business to a higher benchmark through Digital Media

Author: Annabelle Law Jia-En

Date: 7 July 2022

In such a technology-driven industry where everything you know today can change overnight, growing a business is hard. With the increasing significant effect that the internet has on starting a business these days, everyone is forced to admit that the competition is suffocating. No matter what industry you may be trying to succeed in, there are slim chances of your business achieving the success you have dreamed of. This is why you should widen your view on the traditional marketing strategy and try out video marketing, a marketing strategy that has recently begun monopolising the internet. Here are five effective steps to expand your business to a higher benchmark with video marketing through digital media!

Image caption: A number of big companies have created some of the best video ads and viral videos as a part of their marketing strategies. (Source: https://www.webfx.com/blog/marketing/4-video-marketing-examples-for-small-and-midsize-businesses/ )

Understand & Analyse Your Audience

Who is your target audience for your products/services? Do you want the millennials to rave about your products or for Gen Z to make viral trends about your services? These are the questions that will determine the trajectory of your business, should you choose your audience well. Consider the demographics of your potential consumers and narrow down the most favourable audience. By catering to a specific demographic, your products/services can successfully fulfil most, if not all, of your audience’s needs.

Image Caption: 4.62 billion people around the world now use social media, 424 million new users have come online within the last 12 months (Source: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ )

Select Platforms Compatible with Your Audience

Now that your target audience has been determined, which social media platforms do they frequently use? Different target audiences prefer different approaches to business marketing, so it is important to understand which platform will provide the greatest reach. Deciding whether your brand suits commercial or corporate video production is also vital. If your audience prefers personal touches to your promotions, then platforms like Twitter and TikTok can be considered. If your audience prefers a more corporate approach for more credibility, then platforms like YouTube and Instagram can be used.

Allocate an Appropriate Budget for Content Production

Contrary to popular belief, simply throwing money at a problem will not resolve it nor make it go away. On the contrary, just because you have a big budget for content production it does not mean that your sales will automatically go through the roof. When producing promotional content for your products/services, the important aspect is the key message you want to express to your audience. Of course, that does not mean that you can completely disregard the budget for your content because creativity can only thrive with passion and intent behind it. Do not be afraid to pour some extra money into it, but also be sure to refrain from overspending.

Image Caption: Brand image is the customer's perception of your brand based on their interactions. (Source: https://www.qualtrics.com/au/experience-management/brand/brand-image/ )

Produce Content Compatible with Your Brand

How do you want your brand to be viewed? Do you want your audience to associate your brand with sophistication, sincerity, competence, or everything in between? If you have already fixed a certain image your products/services present, following the same style during your video production will yield better results. If your brand image has already been established and your audience has stabilised, expanding your creative styles becomes an option.

Plan an effective upload schedule

The algorithm on social media platforms vary with each platform, which means that uploading your videos at the wrong time may very well be your downfall. Plan out when and the frequency of when you want to upload your videos; Is there a festive celebration around the corner? Is it the holidays? These factors can be taken into consideration when deciding when to share the content with your audience.

Using digital media can be intimidating at first, especially for beginners, but results will surely come to fruition with your passion and determination. So are you ready to try out video marketing to grow your business? Check out the rising creative agency in Penang that offers the best video marketing service!