Eight creative tricks to promote your business higher using online marketing/advertising
Author: Rafael Azrith Bin Jamil
Date: 7 July 2022
Are you tired of having your business stagnant at the same point? Are you bored not having new customers coming to your business? Are you looking for tricks to turn your business around three hundred sixty degrees? Fear not, you have come to the right place to have your business ascended to a higher level. These days, there are many rivals competing with your businesses from many different aspects. Some of the rivals may be on par with your business approach level while others may even be higher than yours. This would put your business on a disadvantage and on a long run, you will be facing loss instead of profit. In this modernised world, many businesses choose to use online marketing or advertising to have their business promoted to gain more customers. However, many use it in an ineffective way which reduces the efficiency of online marketing. By reading through this article, you will gain the knowledge on the creative tricks that you can make use of to promote your business higher using online marketing. Here are eight creative tricks to promote your business higher using online marketing or advertising.
Include relatable, close-to-heart content in your post
Contents are the backbone of your marketing and advertising strategies. The contents you will use play an important role in determining a successful or flopped marketing and advertising strategy. Make sure the contents you use must be relatable to the target audience you would like to approach. For example, if your target audience is locals, then use Malaysian friendly phrases and terms such as heading the particle ‘lah’ behind words in your posts. This would allow the locals to feel much more closer to home from your posts and feel more comfortable to approach your business. You can also use localised contents such as local memes and slangs into your contents to get the attention of the target audiences. There are countless local contents you can use to make your content feel close to heart for your business. Make sure to take good use of it for your business!
Use catchy phrases in your headlines
It is our natural instinct to get entertained and attracted to unique and attractive contents in our lives. Even if it is as simple as a catchy phrase, we will get fascinated and entertained by it which would make us get hooked into it. Hence, we should use catchy phrases in our headlines as a hook to promote our business. Many great businesses have created and used their catchy phrases to attract their target audience. For instance, Kentucky Fried Chicken or also known as KFC uses their signature catch phrase, ‘It’s finger lickin good’ for many years. Despite being seen as a small gesture, it has hooked millions of people around the world to their business with the catchy phrase. Big or small, You can also have a catchy phrase for your business to attract customers. One creative way to effectively use this creative trick is to use a short and concise catchy phrase. A simple and easy to remember phrase is more effective as it allows everybody to remember it more easily. You can also use Manglish terms in your catchy phrase to make it more Malaysian friendly with your target audience.
Image caption: Catchy phrases such as irony wordings, memes and creative terms are proven effective from time to time by big companies on their success.
Utilise current trends into your content
The appearance of social media allows new trends to exist online like a dance move, a meme or a challenge trend. Many people would often follow these trends to be part of the mainstream. However, as a business owner, you should take advantage of these trends by exploiting it for your business. You can take advantage by selecting a specific target audience you want to go after and adding current trends based on the group’s preference and references into your contents. For example, if your business is a dance studio, you can advertise the latest trending dance moves that your studio can teach to the target audience. This would attract them to participate in your dance studio to learn the dance moves from the expert. Another example would be attracting foodies. If you are working on a food business, you could add on trending foods into your menu to attract food lovers to come to your business. This creative method has so many different options to choose from that can bring so many opportunities for your business to grow. Hence, Utilise it!
Post your contents during non peak hours
Nowadays, every article would tell you to post your contents on a certain period to get maximum reach with your target audience. It is true but if nowadays everybody does follow the mainstream and post all at once during the same period, there will be an overwhelming amount of posts flooding the target audience’s feed on their social media. This would indirectly make your post get overwhelmed by the number of posts. Hence, why not post your posts on a different time compared to the mainstream posting time where there are less posts to potentially overwhelm your posts. Yes, there might be less reach but at least the reach would be very optimised. Imagine a post reaching more than 90% of your target audiences in social media. That would be very optimal to grow your business to a higher level. Choose a specific target audience to chase after and post accordingly to the time that they are active on their social media. For instance, youngsters tend to be more active around night time on their social media while adults that are working in the office tend to be more active during their lunch break around 12pm-1pm. There are non-conventional times to post on social media too such as after lunch time and past midnight where both have a smaller number of target audience but the reach may be more effective as your post would not get overwhelmed.
Image caption: Timing is important in many aspects especially in marketing and advertising. A slight wrong timing may cause a major loss over the course of time.
Have famous people sharing your contents around
We all love to see famous people around and we certainly would support them and the products they are using or promoting. People would use the products of the artist or celebrities they are supporting. Take advantage of this situation by hiring or inviting an artist or celebrity to use the product you want to advertise and share your content around. Invite them to be the ambassador of your product to get direct support from them or provide them with the product for them to use to get indirect support. Once they use your products, they will post on their social media and provide reviews regarding your product or services. Any positive feedback from famous people about your product would encourage more people to use the product and support your business. For example, if you are working on a food business, you may invite famous food bloggers to come to your business and try the food for themselves. From there, they will provide reviews and advertise your business through their bloggings on social media. Make sure the celebrities selected are well known and popular among your target audience to ensure an effective hook.
Be clear with your goals to appear more unique to the market
These days, many businesses tend to overcomplicate the goals of their businesses. It is difficult to comprehend by their target audience which makes them less likely to be supported by them. To avoid this problem, we need to be clear with our goals to appear more unique to the market. Keep the goals simple to understand and achieve to avoid confusion among the target audience who looks forward to supporting your business. Many target audiences often want to find out more about the business they would like to support. For example, the way the profit that they earned would be spent on and the plans they have for the future of their business. The phrase ‘less is more’ is important to be taken into action because simplicity would guarantee easier understanding for the target audiences. People would believe your product is specialised when your goal is simpler. Many great companies tend to not overcomplicate their products and highlight the simplicity of their products instead.
Image caption: Goals are essential in executing any plan. We need to have a goal we need to achieve in order to determine our success. Keep the goal simple and achievable so we can ‘score’ them well. Let us all be like Cristiano Ronaldo, who has scored the most goals in football history.
Identify and zoom your target market to have a better result
There are thousands of different markets available in the world for us to approach and participate in for business. Unfortunately, not all markets are meant for your business. Some markets enable us a greater opportunity to expand our business and increase further reach while others may actually drag us down with ineffective marketing. Many people these days tend to just participate in any market available to so called increase the reach but it often backfires as they would face loss instead while exploring those markets. Hence, it is important to conduct market research and zoom your target market to have a better result. Select the target audience with the highest potential to be successful and bring the most benefits to your business. Once you have decided on the specific target audience you want to attract, cater to their needs to ensure they will enjoy being our customers for a long duration of time.
Focus on highlighting your most well-known product first
Every business surely has more than one product ready to be sold and advertised. Every product has its own benefits in many various ways. Some people may prefer your business’s certain products over the others. However, not all products in your business are popular among the target market. In this case, if you advertise the products that are still new and not well-known by them, your business may not receive the ideal reach and number of customers purchasing the product. Although through online marketing, it may not reach the ideal reach because of lack of exposure. Hence, identify your most popular product you have to offer and highlight the product to catch target audiences attention. Having the most popular product would allow your business to have a better exposure in the market which gives the opportunity for your business to grow bigger and make a greater revenue and profit. You may introduce other products and highlight them too once your business has started growing and more people want new products but make sure your business is acknowledged in the market first.
Want to expand your business to a higher level using online marketing? Tired of looking for the professional in advertising your business? Want to get your business promoted by the best digital content marketing agency in Penang? Give Bold Media a chance now to further elevate your business to a higher level!
wonderful effort here!
great work!