8 Motion Graphics Trends for Businesses in 2022

Author: Ang Wan Xin

Date: 1 July 2022

Are you thinking about creating motion graphics that are eye-catching? Still brainstorming to look for examples of motion graphics? If you are, here are some motion graphic trends that might help you.

What are Motion Graphics?

Motion graphics are graphics in movement, pieces of animation or digital footage which creates the illusion of motion or rotation. Motion graphics are usually combined with audio for multimedia projects. In the digital age, the trends of motion graphics are growing substantially. To satisfy clients’ needs, these are the various types of motion graphic trends that appeared.

Here are the top 8 motion graphics trends that will move us over the future:

• Typography

• Minimalism

• Simple

• Animated Logos

• VR Animation

• Combining 2D and 3D Motion Graphics

• Hover Effects

• Retro

1. Typography

Essentially, typography is a way to make letters clear and visually appealing. The arrangement of the type involves typefaces, point sizes, line lengths, line-spacing and letter spacing. Typography is also applied to the style, font, arrangement and appearance of the letters, numbers and symbols created.

2. Minimalism

Minimalism motion graphics involves making use of free space in a project, colors, and a balance of elements. The key is to highlight objects and words with contrasting colors. It is recommended to use clean and simple fonts.

3. Simple Colors

Nowadays, minimalism has become popular in all areas of arts. It is because people choose to have the simplicity and clarity. The most colors will be use in minimalism are black, grey, and white. Other colors and psychedelic colors would also be use if they come out with good effects.

4. Animated Logos

Animated logos are created to get the user’s attention. It is one of a type in motion graphics. It shows that the brand’s creativeness and innovations. It takes the spotlight in marketing materials.

The logos are helping to reveal the brand’s hidden meaning. Helps to add rotation to the objects, morphing techniques, expanding elements, gradual disclosure and other techniques.

5. VR Animation

In the early days, virtual reality is commonly used in gaming and film industries. But now, it is also widely used in the fields of advertising. The quality of animation is improved through modern technologies.

Virtual reality technology helps address the difficulty of creating animations. Animations requires complex skills and will use a lot of time while virtual reality will address this (Goode, 2019).

6. Combining 2D and 3D Motion Graphics

The technique of combining different styles in art is not new but it always comes out as something unique in the end. Adding stop-motion to the hybrid, the opportunities are wider. The technique of combination 2D and 3D also make it easier to please the audience.

7. Hover Effects

In the field of arts, hover effects are becoming increasingly popular. It became a classic in the world of design. It is believed that this trend will continue in the year of 2022. Hover effect is the alteration of the appearance of a component of the graphical interface once the mouse is hovering it, even if it has not been selected.

These effects encourage visitors to engage. Putting the cursor on the objects and the transitions makes Interacting interesting. However, it easy to go overboard. In order to avoid this, it is encouraged to use the technique only once or twice in a page.

8. Retro

Retro is the concept of paying homage to art styles of the past. Retro has been in vogue several times and is now relevant again (Enchev, 2019). Retro effects in motion design still look dynamic and are attention-grabbing.

There’s no doubt that motion graphics are trending right now. The world expects to have breakthrough and creative changes for the better motion designs. Modern trends are moving towards conveying information in a creative and beautiful way. So, for more motion graphic designs, check out the best creative media agency in Penang.