7 Proven ways to promote a travel website using video marketing

Author: Lim Yi Xin & Goh Jun Heng

Date: 3 July 2022

After the epidemic, several nations have begun to rebuild their economies, but for the time being, I just want to concentrate on Penang, Malaysia. The most crucial thing is to attract more tourists to our locations if we want to revive our economy. We needed to boost our economies at the same time as we sought to attract more tourists from other nations. First, we need to let the tourist know about our travel website, but the visitor isn't familiar enough with it. We should use video marketing to advertise the travel website in order to help the tourist have a better understanding of it. However, some businesses are unaware of effective strategies to market.

1. 2D/3D Animation

Animation is an easy way to drawn the people for the attention. We can add some interesting of the cartoon or funny video. The purpose is not let our customer not be boring when we promote a travel website by using the video marketing with advertisements. When creating an advertisement, we may use Animation video to create as advertisement. It is because can let our imagination run wild and It’s gives us the ability to bring any visual effect. (Digital Glue, 2020).

2. Short & easy understand

We can make a video become short and it’s also can let customer understand more information in the video marketing. In these short videos, customers will be spending some time watching the short video. We can create the video by using video editing because video editing can make the video become interesting and it also can edit by using sound or images. It will let customers watch and become understanding and its is an easy way to let customers be more confident in the travel website.( Alicia Collins and Megan Conley,2022)

3. Incorporate sharing buttons into our video player

We are all acutely aware of the influence of social media. In reality, our daily routine probably begins and ends on Twitter, Facebook, Instagram, and Snap Chat.(Nadra Nittle,2021)Although it may be depressing, the information in our video is true, so we must make sure that it can be easily shared on these platforms. We were able to find a branding agency to help us build our brand after we finished our video. Once our brand is established, it will be simple to draw in clients because they will be familiar with and able to recall our name.

4. Corporate video production

In this digital century, social media ‘s video become common in our lifestyles. Engaging corporate video production is more important in this digital marketing. We can create official pages on Facebook, YouTube, or TikTok because it can automatically help us target potential customers. Sharing corporation video can let your followers or internet users worldwide recognize this city- Penang, Malaysia. Some people will also assist to share your videos with other groups or friends, this will enhance the reputation of Penang. Corporate video production can help more travellers worldwide recognize the travel culture of Penang.

5. Motion graphics

Motion graphics in video marketing is quick and important, they can make the video more comprehensible and easier to remember, and the potential customer can be reached in a more attractive way. Motion graphics help us save resources, time, and money. Animation video does not require shooting outdoors because you can shoot in a studio also, this may decrease the expenditure on video production. So, when motion graphics are produced, we should express all given details of Penang such as Culture, history, food, and tourist attractions of Penang.

6. Commercial video production

Commercial video production is a common way of video marketing strategy. We can invite an artist or advertising agency to make advertisements to introduce Penang. It can attract more viewers, especially fans of the artist or traveling agency. In commercial Video, we can shoot all travel guides on Penang such as transportation, hotel, and landmark of Penang. This may let travellers have a pleasant travel experience in Penang.

7. Video creative

Video creativity is also important of promote travel. Nowadays, we have various videos on the internet. Video creativity will help attract more viewers and increase social media engagement and shares, if not enough creative people may easily ignore and swipe to watch another video. So, we must use animation, parody, and add music to let viewers more interesting in these videos.

Nowadays in a 5G digital world, we should engage using video marketing to promote the travel resources of Penang. According to Data from Tourism Corporate site, Penang is the main travel city in Malaysia, Penang airport had over 85 million visitors every year before covid 19 pandemic, and this means Penang is a city with plenty of travel resources. Nowadays, we use video marketing to promote these cities, it would attract more backpackers from worldwide certainly and let Penang, Malaysia become more prosperous in the economic industry.

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