6 Reasons Why Animated Videos Are Value To A Successful Business

Updated: Jul 3, 2022

Author: Khor Hao Ying, Cho Kai Yin

Date: 1/7/2022

For most business owners, creating the best product is a matter of life and death. Even the most delicate items aren't likely to succeed if they aren't adequately advertised. Products and services may be promoted thanks to new digital marketing methods effectively. The most effective way to attract your target audience's attention is by using high-quality animated videos for your company. To learn more about the value of animated videos for a successful business, read on for six reasons.

1. Increase sales and conversions

Animated videos are a tried-and-true method of increasing conversions and sales (Explain Ninja, 2020). Adding video to a landing page, according to Invisia, can boost conversions by 80 percent. Both directly and indirectly, videos can boost sales. Prospects enjoy visualising themselves utilising the things they are considering purchasing. As a result, you may use animated explainer movies to demonstrate how a product, service, or company works to visitors.

2. Reducing the budget

Budgeting (Mindstamp, 2022) is also an unavoidable issue in marketing and planning. If you're going to cast a live person and shoot a promotional video, you'll need to be prepared to pay for props, actors, sets, equipment, and post-production video editing and production. Although animation production may need to be outsourced to some design agencies or to collaborate with professional animators, any bold ideas and operations can be realised at a meager cost, and you can easily adjust after the design is completed.

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3. Information can be shared easily

Customers will only need to watch a short video to get an idea of your product or service. There will be a chance that customers may choose your product over another company that sells the same thing because they like your effort and creativity in your animated videos.

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4. Innovation to attract clients

An animated character speaking on behalf of your firm might attract more prospective clients than a natural person since it is more innovative. With the aid of animated characters, a unique video may be produced. These animated videos will enable you to build a video that can be filmed anywhere on earth. Here is the contrast between live-action and animated videos. Moreover, computer-generated cartoon characters in various styles will be offered, allowing you to choose the one that best suits your animation film. However, before making your choices, you should examine if these cartoon characters are appropriate for your firm.

5. Effectively attract and impress your customers

Stories are always the most effective vehicles, no matter what kind of message you want to convey, whether it's a product introduction or a brand identity. Not only do people like good stories, but they also remember them longer. Video, on the other hand, can use the characteristics of the story more efficiently and make it memorable. Many teams making professional software and apps have begun to realise the value of animated videos. They recognise that users can more readily accept any statistical data and cutting-edge technology if they are translated into more understandable visual content, and multimedia presentation is easier to digest. Instead of using words to describe your product or service, wrap abstract product features and functions with more engaging videos, and engage users with exciting stories.

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6. Indelible contribution to the entire product marketing

Interesting original product animation videos are highly disseminated on social media, and the way of viral videos is born out of this. Once these multimedia resources are optimised with relevant tags, searches will index them. In addition, animated videos are also very suitable for email marketing and blog posts and can even be linked with advertisements and embedded in PowerPoint (Biteable, 2022). Animated videos are a powerful marketing tool that can be used in as many places as it makes sense. Please do not underestimate this part of the content, and they may surprise you regarding product marketing.

All in all, animated video is soon becoming a must-have approach. Because of modern technology and the ease with which it can be distributed through mediums like video and social media, this strategy is a must-have for your marketing arsenal. To make a great animated video, you'll need imagination and a thorough knowledge of human psychology. For a small price, you can produce high-impact content.