5 Ways to boost your business by using Video Marketing

Author: Teo Ruo Qing & Tan Jun Lin

Date: 1 July 2022

In this era globalization, advertising plays an important role to boost our business. Our customers gets to know more about our product and services through video animation. Nowadays, people are more interesting on watching illusion of action compared to the website or flyer with full of words. In this case, video animation represent the fastest and most effective way to attract more customers. Other than that, it is more productive because it can capture the attention and target your viewer in under 2 minutes.

1. Explain with using Animation Video

The ability of animation videos to elucidate is one of its main benefits. No matter what business u are in, a well-made animation video may help you to articulate the core values of your company. Just keep in mind that a customer’s comprehension of the product is the initial stage in the purchase process. Other than that, fun-filled animation videos might assist you describe your goods or services. Lastly, animation video piques interest and remains in the viewer’s memory for a long time. (ROMAN,2019). It helps more and more customers to know about your product. When customers need to buy things, they will firstly consider your product. Bold Media can help you to create animation video for explain in Penang, Malaysia.

2. Keep your brand strong by using Animation Video

Your brand has a wonderful chance to stand out with animated videos. Make sure your whole brand is using the same colours and fonts as those in the animation. Viewers will connect it to your larger brand in this way, and awareness will continue to spread across your digital domain. An animated logo is a simple yet effective way to grab people's attention. Little things like this are an extremely efficient way to ensure that people remember you and your brand. At RAW Pictures, we sign off all our emails with a short-animated logo and have had dozens of letters acknowledging it. (Will ,2022). Animation video can easily bring any tale or message to life with animation because of the limitless adaptability and creativity it provides. You don't need to employ complex sets or special effects, unlike with live action.

3. Highly shareable of Motion graphics

Consider the type of material you post on social media. There's a possibility you'll click the "retweet" or "share" button on an engaging motion graphic even if you might not do so with a brand's image or logo. Motion graphics with a strong visual component are more engaging and have a higher possibility of becoming viral. Many of us surf around websites and social media without focusing on a laptop screen. Motion graphics also have an edge because the bulk of individuals who scan through websites and social media do it on smartphones. Your motion graphic will take up the full phone screen, making it perfect for a brief motion graphic of 90 seconds. (Sublight, 2022). Social media has made the world more linked than it has ever been. Everything has the potential to "go viral" and be noticed by millions around the world due to the instantaneous sharing of information. After all, according to a 2018 research, social media and media consumption are the two most commonly things to do online. Online viewers value inventiveness. People are more inclined to spread information among their friends and family if it resonates with them. Animation is difficult to beat for this type of content.

4. More cost effective using Advertising agencies.

If an agency provides digital media advertising options in addition to their standard services, hiring them will be cost-effective. Your access to a comprehensive marketing and advertising solution is ensured by the agency in this way. Furthermore, you will get access to better professionals in company advertising. The benefit of contacting an advertising firm is that they are there whenever you need them. (prachi more, 2018) Employing an agency will save you from overpaying. A seasoned advertising firm will be equipped with the resources needed to keep track of your spending. They will accurately analyze how much you are spending on various platforms and stop you from going over your spending limit. Accurately tracking all the expenditure across several platforms would be challenging for an inside person. In addition, by working with an advertising agency, you may avoid paying for training as the personnel are already skilled and knowledgeable. As a result, you are spared the extra expense of paying for your staff to go to seminars or training sessions.

5. Make customer to remember your services and products more easier with Branding agencies.

Any business must set up a site where it can receive client feedback. The purpose is to make customers aware that they may report any use difficulties or faults with products or services they may encounter. Like ourselves, companies have a way of speaking with their customers, expressing their moral principles, and perhaps even sharing some of their own stories. Working on your company's visual identity—including its logo, website, commercials, product designs, and packaging—and differentiating it from your rivals while being faithful to your brand will help you stand out. Therefore, there is a certain level of familiarity that makes it pleasant for them to conduct business with you when a consumer easily recognizes your product among all the options accessible. When you are easily recognized and are renowned for consistently delivering top-notch services, this familiarity quickly transforms into trust. (Stuart Crawfort,2019) It may greatly increase the likelihood of making a sale and keeping that client for the long run by showing interest in developing relationships with them and learning about their lives.

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