5 Significant Advantages of Having a Business Website in Malaysia

Authors: Ang Xin Yee, Sim Xin Jie

Date: 26 June 2022

In 2020, many small businesses shifted from offline to online to survive the COVID-19 pandemic. During Malaysia's Movement Control Order (MCO) phase, we can see many companies have adopted business websites. For now, even though the pandemic has entered the endemic phase, there are still many businesses operating their business websites as they discover the benefits of having one. Here is an outstanding web development company in KL, Selangor, and PJ to assist you in creating a professional business website.

1. Convenience for Sellers and Customers

Having a business website brings convenience for both sellers and customers. As a seller, you can utilise it by publishing updates and announcements to customers, keeping them up-to-date on the latest information on products, services, and business. Additionally, a business website provides a platform for answering basic questions. People who visit your website can look for answers to basic questions regarding your products, services, location, and contact information.

Many businesses receive calls from customers who ask about the location and business hours. It takes time to communicate with potential clients. Furthermore, missing calls while busy is very common. If you miss a call, the customer will be dissatisfied and may form a negative impression of your business.

In this case, having a business website can be beneficial because it saves you time by answering frequently asked customer questions and inquiries. Simultaneously, it allows customers to find valuable information without the need to call, resulting in a better overall user experience.

2. Credibility

Owning a business website in Malaysia can improve business credibility. Presently, having a business website is expected of every legitimate business. Customers are likely to be suspicious of a company that does not have a contact number or a mailing address, and the same can be said for a company that does not have a website or an email address. When a company has a business website, customers can find information about their location and contact them online. The company cannot expect that having a Facebook profile for the business is sufficient to establish credibility.

Based on the survey, 84% of respondents agree that having a webpage will make the company more trustworthy than simply having a social media presence. A company has its own sphere when it has a business website. In the same survey, 74% of those polled believed that an official email from the company ​​seemed to be more secure than a nonspecific one (Verisign, 2015). Hence, the business can increase its credibility by having a business website.

3. Make sales online

Having a business website in Malaysia can help businesses make sales online. A business website provides businesses with a brand-new distribution platform. During the Movement Control Order (MCO), people are increasingly going online to purchase goods and services.

Referring to a survey, individual online activity in Malaysia climbed to 96.8% in 2021, up from 89.6% in 2020 (Department of Statistics Malaysia, 2022).

A business website can help the company make online sales to get more profit. In this situation, customers can buy the products and services anytime and anywhere, even though the physical store is closed, as the business website is accessible seven days a week, twenty-four hours a day. Moreover, having a business website helps you overcome the obstacles of distance. It enables you to widen your target market and conduct business with customers who live far away, even those from the entire world.

4. Save Cost on Advertisement

Having a business website in Malaysia can assist the company to save costs on advertising. There was a time when your options for advertising your business were restricted. Traditionally, the company may distribute leaflets and place advertisements in the local newspaper. When the company chooses paper advertising to promote its business, it may incur more costs. According to the research, the standard full-page advertisement in the main first half of a newspaper can cost upwards of RM 44,800 (The Star, 2022).

What if the company wants to change the information when it is already printed in the newspaper? Printing costs can soon pile up, and then there’s the cost of sending your postcards or brochures to customers. In this situation, it can have a business website. It will be easier for the company to edit and revise the information. So, a business website offers a low-cost advertisement option compared to a paper advertisement.

Find the best affordable online marketing service in KL, Selangor, and PJ that suits your business needs and fits your budget!

5. Competitive Advantage

The presence of a business website is a key factor in assisting a business to gain a competitive edge. According to a study, 71% of small businesses have their own websites. Furthermore, 81% of customers survey products online before purchasing them (Gunn, 2022). In this situation, if your competitors have a website and you do not, they will be the ones who interact with the customer first. It means that you are passing up a golden opportunity to acquire new customers.

Actually, having a business website allows you to compete with the industry's behemoths. An outstanding website can achieve a higher rank and appear in the right spot at the right moment. Getting featured on search results pages is a chance to compete with the industry giants.

Hence, owning a professional business website is essential for success. An organization's influence in the community and in the world is severely limited in the absence of a website. Therefore, web development is critical to any business organization today. Check out VeecoTech, the great web development company in KL, Selangor, and PJ.

Conclusion

In a nutshell, you may be wondering if a business website for your company is required or not. The answer is "YES." An online business website is essential for your company to reach the top of the market.

If you need assistance with your website, do reach out to VeecoTech. VeecoTech is a web development company in KL, Selangor, and PJ.

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