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Writer's pictureChang Hui Tong .

5 Secrets for Creating Visually and Audibly Appealing Business Ads in the COVID-19 Recovery

Updated: Jun 26, 2022

Authors: Chan Pei Ying, Chang Hui Tong

Date: 26 June 2022


Malaysia is currently in the endemic stage of COVID-19, but many industries are still suffering from the pandemic's economic impact (United Nations Industrial Development Organization, 2020). At this level, businesses need advertising to stand out in a competitive industry. In addition to providing high-quality goods or services, effective advertising is required to increase a company's public recognition and attract customers. The philosophy behind display advertising design is to create ads that are both visually appealing and audibly distinct. To be successful in advertising, you must have access to a wide range of creative advertising assets, from billboards in shopping malls to video ads on social media apps. This article will discuss the 5 secrets to creating visual and auditory advertising.

 

1. Catchy melody


According to Dato' Sri Dr. Mohd Uzir Mahidin, chief statistician of Statistics Malaysia, Internet use increased from 91.7% in 2020 to 95.5% in 2021 (Biruntha, 2022). In order to catch the Internet users' attention, you must seize the opportunity to advertise with catchy music across online platforms. Numerous studies show that catchy melodies boost the effectiveness of advertisements by sticking in listeners' minds. You've probably seen and felt this. Let's reminisce.


“Which music advertisement caught your eye?”


“Was the advertisement's music catchy?”


I bet that the advertisement included a catchy melody or a funny theme.


In most advertisements, catchy music is used to increase product recall through memorability. Advertisers use familiar songs for this reason. Positive associations between the song and the product will help viewers remember it. Shopee, for example, has been promoting its e-commerce platform with the Baby Shark song. When a marketer chooses a popular song, it leaves a lasting impression on listeners. It boosts a product's popularity. Popularity increases sales.


Consult a professional digital marketing agency in KL, Selangor, and PJ to promote your ad with a catchy song.



2. Storytelling


Create a story-based advertisement to engage consumers and help your business thrive and stand out in this dynamic environment. Storytelling marketing enables you to narrate about your brand, thereby facilitating customer engagement. For instance, transforming your brand's narrative into a story is a fantastic way to increase brand engagement, encourage consumers to learn more, and ultimately increase sales.


In addition, thinking like a storyteller enables you to visualise the problems your customers address and focus your efforts on how your product or service resolves those problems. This is because consumers enjoy recognising themselves in fiction. Instead of creating abstract stories, try to personalise them. You can make the narrator have similar problems and concerns as your customers. Then, when responding to customer questions, you can present your product or service as the optimal solution.


All you have to do is look for 2D and 3D animation video services in KL, Selangor, and PJ that will offer visual storytelling to help you connect with your customers.



3. High Video Quality


To achieve a greater advertising effect, the quality of the advertising video is also important. Consumers today will not accept anything less than excellent clarity. Customers become frustrated with poor video quality and quickly click away, with many not even pausing for 10 seconds in standard definition. While video quality is obviously more important for longer-form content than for shorter advertisements, a 1-2 minute video with poor quality can be difficult to watch. There's also the issue of latency and download speed, which both require more resources when sharing HD video without using the proper compression tools.


Furthermore, high-quality video improves your company's image. Consumers automatically assume your company and brand are more productive when they see a professional-looking, well-produced video. They're also more likely to watch your commercial video through to the end, ensuring that they get the full message. As a result, your company's sales and brand awareness will improve.


The key is to find a reputable digital marketing agency in KL, Selangor, and PJ that can provide you with a fantastic platform for displaying your commercial video.



4. The Halo Effect


A cognitive bias known as the halo effect occurs when a person forms a favourable opinion of another individual's character or personality based on one aspect of that individual's characteristics, such as their physical attractiveness. For instance, you might conclude that a person is clever and funny if they have a good sense of humour and are physically attractive.


By associating your product or service with a well-known individual, such as a celebrity, your business increases the likelihood that consumers will take notice of the product. This strategy is known as the "halo effect." When a well-known celebrity or spokesperson endorses a product or service, the status of the product or service itself can rise to the same level as that of the celebrity or spokesperson.


Find a fantastic platform for displaying your advertisement. Explore KL, Selangor, and PJ's best digital marketing agency that provides a video-sharing platform.



5. Show, Don’t Tell


The "show, don't tell" rule, which states that you should never explain something if you can demonstrate it, does not apply to advertising.


By depicting the senses of smell and taste, Curtis Tea's advertisement chooses to demonstrate rather than explain. To illustrate the flavour, they drew an orange in the shape of a teapot instead of writing, "This tea tastes strongly of orange and chocolate."


Remember that there are likely a slew of other brands advertising a product that is very similar to yours and making similar claims, so take advantage of the opportunity to demonstrate rather than simply describe the features and concepts that surround your product to create a far more powerful and lasting effect.

 

Engage a professional digital marketing agency in KL, Selangor, and PJ from VeecoTech to assist your business during COVID-19 recovery!

VeecoTech is an advertising agency in Malaysia. ​​It offers 2D and 3D animation video services, as well as pay-per-click, Google Ads, and YouTube Ads serces.

 

For a review of this article, kindly refer the following infographic and video:









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1 Comment


Zhe Jie Ang
Zhe Jie Ang
Jul 08, 2022

Great information, helps a lot. Thanks

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