5 fresh ways to use Video Marketing in travel and Tourism Effectively in year 2022

Author : Lim Su Jie Date : 29/6/2022

Being able to share your experiences is fundamental to travel and tourism. You share the interesting and fun activities you did when travelling to a foreign city, nation, or continent. It is fundamentally a social activity. Sharing the experience with friends and family via social media or in other ways allows people to repeatedly relive the event.

Something that most tourists do before choosing a place to visit is a quick online search of the location. One of the best ways to catch someone’s eye on the web is with a video: hence, most websites featuring a tourist destination will have a tourist video (Or several!). When advertising for tourism, you aren’t just selling a place; you’re selling an experience. Video is a much more effective way to convey an emotion or feeling than photographs.

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1. Tell A Story

Using a tale to engage and captivate your audience is a terrific strategy. A video provides depth through the use of voice, text, and appealing visuals. In essence, it tells a narrative. When the audience is engaged in the storytelling process, it becomes much more interesting. For example, you can use story of Penang, Malaysia to let more and more person interested in that country.

A 5-minute trip film detailing a traveler's experiences can pique your customer's interest much more than a similar-length blog post. For instance you can use web design agency in Penang, Malaysia to make videos. Using free video editing tools, making a video is simple. Make sure your tale is captivating and resonates emotionally with your audience while adhering to your company's core principles. Your customer is more likely to be engaged if you present a great tale. They are consequently more inclined to take advantage of your offers, promotions, and advertisements.

2. Length and Quality of Your Videos Matter

The secret is to keep your customers' attention at all times. Choosing your video's length becomes crucial, then imagine that you are creating a video on a new tourist attraction. Here, you should produce brief to medium-length videos on the best tourist attractions, restaurants, and lodging options.

Any future tourist can quickly and easily browse through these little videos to get a lot of information. Understanding and selecting the subject matter for your films is essential. Its length will be determined by this. Usually, the first 10-seconds should be eye-catching. This is because that is the amount of time any viewer checks to see if a video is worth their time.

Overall, attention-grabbing, smaller pieces of content work better. The key is to find a professional web design agency in Penang, Malaysia that can impress visitors with the videos we make.

3. Mobile First

Videos are included in the more than 50% of web material that is now viewed on mobile devices. Therefore, you must think about the "mobile-friendliness" component of it. You should base your choice on the content of your video for the greatest outcomes.

You wouldn't want to use your front camera to capture a lovely, scenic landscape, right? Additionally, think about aspect ratio and orientation optimization for your video. To ensure that a large audience sees your videos, add subtitles.

If you are interested to know about the web design, please visit the agency in Penang, Malaysia.

4. Plan Your Distribution Strategy

Without a distribution strategy, no marketing strategy is complete. Your video must be seen by as many people as possible. Only when you have a sound plan in place is that possible. You can choose the subject matter of your films more carefully if you start with a distribution strategy.

Social media platforms make perhaps the best distribution avenues. You can use social media pages, groups, and playlists to spread your videos to the correct audience of potential travelers. Regularly posting videos is more likely to increase interaction than posting just plain text or images. Another strategy is to reach out to fresh leads using sponsored advertising or we can visit a web design agency in Penang, Malaysia to help us make our videos even better.

5. Make Your Videos Share-worthy

Producing top-notch, reliable, and timely travel and tourism videos is essential if you want to see genuine benefits from your videos. These videos must be clear, captivating, and enjoyable. Every video you produce will have a story that must appeal to your target audience. They will be encouraged to share the video material you post each time you do that. The level of interaction increases as you receive more likes, comments, and shares.

If you are interested to know about the web design， please visit the web design agency in Penang, Malaysia.

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To recap, please review the infographic and video below: