5 Easy Trick To Impress Your Customers With Video Marketing

Author: Cha Jinq Wen, Goh Jia Jin

Date: 22 June 2022

Video marketing means being content-centric, creative-led, and using well-curated video-based content to promote a company's brand or product such as TV commercials, online videos, promotional videos, micro-movies, and many more. Furthermore, the aim of a company using video marketing to promote their products or brands is hoping can take the advantage of the combination of "video" and "Internet" to increase sales and awareness for the company.

Thence, video marketing can bring great benefits to the company because video has the advantages of strong appeal, various forms, and creativity, while the Internet has the advantages of interactivity, transmission speed, and low cost. At the same time, that company wants to achieve successful video marketing requires not only high-level video production but also the highlights of marketing content.

In the following, we've put together a list of 5 easy tricks to impress your customers and make it more helpful and useful.

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1. Engaging Content Series

Content series is one of the important parts of video marketing. A popular video marketing trend today is for brands to create their engaging content web series shaped using the same techniques as our favourite binge-able TV shows. At the same time, it means using likable characters and adding unique story content into the brand introduction or advertising. This content series is easy to increases the interest of people and tends to shift between customers and brands.

A great example of The Marriott Hotel chain short film series is The Two Bellmen. This film is a comedic, genre-bending explosion of parkour, martial arts, dance, and music action, and features the biggest stars from the hip hop and B-boy dance worlds. Therefore, the first episode alone has more than five million views on YouTube.

Do reach out to Bold Media if you need to build video marketing because they provide video marketing services in Penang, Malaysia.

2. Make The Video Topic Clear

There is now a ton of video content that’s competing for the attention of your ideal clients. Since most people’s attention spans on social media are between 6 and 10 seconds, so you must have a clear subject when you want to convince them to keep watching your videos after that time. In this regard, you must quickly capture their interest and convey the video message and content clearly through the title and description. Importantly, most of the viewers will decide whether to watch or not based on the title of your video.

Providing your viewers with an accurate and informative summary is an easy trick to get your viewers to the end of your video. Therefore, instead of wasting time on vague introductions, use this time to try to highlight some of the benefits the audience gets from watching your video or provide major plot points to grab and raise their attention, such as funny pictures and curious content or word.

3. Optimize video

In order to leave a positive impression on customers' minds when viewing your company videos, we should optimize all marketing videos of a company. When you are optimizing videos, the most important thing is that you must make sure of the current best practices being used by marketing videos on each platform such as keeping the video short, adding subtitles, making any editing or optimizing your target audience.

As well as optimizing your videos on each channel, you also need to optimize them for SEO. Furthermore, there are a few factors that should be kept in mind when you comes to producing marketing videos with the intention of impressing potential customers. For example, planning keywords for your films, keeping titles concise and informative, using prominently branded thumbnails of high quality, and more in your list.

Bold Media provides video editing services in Penang, Malaysia

4. Provide educational video content

Educational video content helps attract today's customers, especially teens. While most businesses are not associated with creating educational video content. But actually for the company, investing in video content for health education helps the company grow its business. For this factor, the company will inform potential clients about them as a business through this video.

In addition to this, companies can build confidence in their business or product by producing videos on how to solve problems people are facing right now. At the same time, people will have more confidence in what you offer.

This information may be presented in a variety of formats, including miniseries, webinars, TV seminars, or live on YouTube.

5. Use 2D and 3D animation

2D and 3D animation are the current trends in video marketing in 2020. In today's society, the trend of electronic products is becoming more and more prosperous, and everything is inseparable from electronic products. People often see 2D and 3D animations through electronic products. Therefore, 2D and 3D animation in video marketing are very well discovered by customers.

According to research, 2D/3D animation is vital for business since the brain interprets visual effects 60,000 times quicker than text. Marketing with 2D/3D animation is a brilliant idea to Impress your customer. Companies may effectively communicate their company objectives via the use of 2D/3D animation.

Bold Media provides animation video services in Penang, Malaysia

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