5 easier ways to promote own business by using video production

Author: Peh Eng Hong & Lim Yong Khai

Date: 3 July 2022

Using animation video marketing to expand your consumer base and expand your business may be quite successful. You can draw potential customers in and keep them interested in your brand and product by making high-quality films that are pertinent to your target demographic.

1. Promote own business by using animation or cartoon video.

For customers to have a significant impact on us, we may make our product advertising and some corporate advertisements using video animation or some cartoons. We can lower the cost and increase the impact of our commercials by using cartoons, which we can accomplish in Malaysia. Ads that resemble cartoons or anime are appropriate for anybody (Digital Glue, 2020).

Additionally, cartoon video advertising makes it simple for viewers to become aware of the awareness we're trying to spread. Because consumers don't have to spend a lot of time getting to know them, this makes it simpler to add customers. We'll start transitioning away from article ads and toward video or electronic advertisements in the age of modern technology (CHRIS LEWIS, 2019).

2. Let consumer easier to remember our product.

Customers can quickly determine the quality of my items by watching their video ads. Video marketing has steadily expanded during the pandemic, showing that it is the most successful medium out there. Also, with a film like this, we can guide our customers on how to use the product (Surya Ranjan Pandita, 2021).

Also, since nobody will choose to read the text ads, we can do away with them. Most individuals claim to prefer seeing video commercials, which can potentially temporarily influence consumers (Pemberton, 2014).we may perform some amusing acts in the advertising to pique viewers' curiosity and encourage them to keep watching.

3. Attract customer with products.

According to the present business table, video advertisements draw in 93% of consumers. Customers will also favor commercials when they are watching a video (rasa.io, 2021).Also, selling online with the smallest profit margin is now frequently doable, but it requires work. Because there is too much competition online, we must employ the most up-to-date footage to create the most captivating videos to draw viewers. According to research, video not only boosts customer confidence but also gives them access to crucial information that is not available in still images (Kemal Sidar, 2020). The video also serves as a more individualized means of product promotion.

4. Efficient technology improves product development.

Technology contributes to the most efficient and quick product distribution procedure since it is much faster and more accurate than human analysis. The programme that assesses the optimum path for the cheapest and/or quickest fulfilment can help today's traffic managers managing product distribution optimise distribution. The distribution of products may be made much more effectively by optimising warehouse workflow to make the greatest use of available floor space and transfer goods from storage to loading bays for shipping (Hollingsworth, 2022). There is just no justification for having a subpar web presence in the digital world of 2018. However, the effectiveness of your own website will determine the success of all of your digital marketing and your total digital footprint. You must use the proper hosting for it to be sufficiently responsive. Start by examining aspects like uptime (you require at least 99.99 percent) and customer service calibre for this. Businesses headquartered in the most industrialised nations, like Europe, Japan, North America, or Australia, and Malaysia have even more possibilities in this regard (Raul Harman, 2022).

5.Why a product video is important

Making more sales by promoting your online business with video productions. An item video can display the motion of our products, explain complicated subjects, resolve a misunderstanding regarding your product, establish credibility and authority in your market sector in Malaysia (Marketing and Benedict, 2022).

People enjoy viewing films, that much is obvious. They may be easily accessed, enjoyable, and frequently instructive. Consider waiting to hear more about your goods and services from a big audience for the first advantage on our list of the advantages of video marketing. Marketers can miss out on massive audiences and potential earnings if they don't use video content marketing (Shepherd, 2022).

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