4 Ways to Make your Virtual Conferences Exciting with Animated Videos

Author: Hu Kai Hom

Date: 28 June 2022

Given that the world is currently in the stage of social distancing, many organizations no longer hold conferences in a face-to-face manner. Instead, organizations are shifting to the online paradigm to hold their conferences and events.

With the unlock process, businesses have started normalizing their functions like before alongside work from home, the newly added transformation are the Virtual Conferences & Online Meets. But many people are giving opinion that the same old virtual face-to-face interactions in front of digital screens can quickly turn into boring events.

So, what’s the answer to this challenge is by implementing animated videos to keep the audience engaged.

Here Are The 4 Ways to Make Your Virtual Conferences a Peppy Success

1. ALLIGN YOUR VIDEOS TO BRAND OFFERINGS

Consider your virtual conference with animated content, just like any other online business. The animation content must match the tone and style of the brand. Thew viewer must see both brand and the video as the same. The virtual conference provides opportunities to deliver the brand message to the deeply rooted audience engaged with the animation. They must remember the contents of the video and to whom the video is representing on screen.

2. PLANNING IS IMPORTANT AND MUST BE DONE MUCH BEFORE THE DAY

Being able to quickly create animated videos is good and all, but planning is still a necessity to maximise its effects. It is best to start planning at least a month prior to the start of the event. Start off by preparing a script, going through the contents and make changes accordingly. Only after that’s said and done, the animating process can begin.

3. SEGMENTIZE VIDEO INTO INTERESTING ‘CHAPTERS’

Playing anything for prolonged amount of time is bound to bore the audience after a while. So, to make sure that the audience stays interested, break the video into multiple smaller segments. Additionally, animated videos help to provide a more coherent structure to your virtual conferences. In the case of the traditional face-to-face meetings, people normally must move to different rooms, which essentially acts as a break. But in a virtual meeting, the attendees will be sitting on the same chair for hours.

4. USE POWERFUL LOGOS AND TAGLINES TO MAKE IT ENGAGING & INTERESTING

The use of eye-catching logos and taglines go a long way in keeping the audience engaged, thus improving the visibility of a brand. Choose the colours for animation that are subtle and related to the brand. Be sure that the tone of the videos align with purpose of the event, but also make sure that it’s entertaining and exciting.

Bold Media is a digital marketing agency that offers video animating services to clients. To create a creative and unique animated video, check out the best creative media agency in Penang.