3 Virtual event tips that can improve your digital marketing

Authors: Chloe Tan Xin Hui, Mathen A/L Manogaran

Date: 3/7/2022

A virtual event is an organized gathering that enables a group of people to communicate, share ideas and enjoy a shared experience. Virtual events occur online and you don’t need any special equipment to host a virtual event. Virtual event is one of the best ways to improve your digital marketing due to the rapid network development. There are 3 virtual event tips found to improve your digital marketing. We all know that virtual events can attract more marketers and customers, but do you know the ways to proceed a virtual event and how virtual events help to improve your digital marketing?

1. Differentiate your event by making it more relevant

When you want your event to be current, you can’t just copy others. You need to think how to be outstanding in the network circle. For example, you can lean into the insights of your audience, be creatively brave and always try out new things to make the event fun. While we having a virtual event, more interesting events can be added into to make attendees feel involved and engaged.

Furthermore, the content and the speech in the virtual event must be able to catch the eyes of audience. Getting audience’s attentions in a virtual event is much harder than a physical event so you need to prevent the awkward silence during the event. You have to make it unique and special to ensure the audience have an out of ordinary experience.

2. Choose your platform wisely

There are so many platforms that are active in network and they are always used for many objectives. One of the objectives is to run the digital marketing in globalisation. A great platform acts as a sounding board for diverse ideas, imagination and experimentation. It turns many ideas into great product stories with smashing success.

Furthermore, a good platform empowers customers to deliver solutions with high efficiency and reliability. Before choosing a platform that is suitable for you, you need to understand the purpose of each social platform. You need to know which platform has the customers that you targeted the most and the behaviour of customers in that platform.

Other than that, you need to choose the platform which has the most preferred. For example, Facebook and Instagram would be the most preferred platform in Malaysia. According to research, 89% and 75%of Malaysia’s population are using Facebook and Instagram. Hence, it is important for you to choose your platform wisely to improve your digital marketing.

3. Make attendees feel involved and engaged

Presenting the right content is only one of parts in your event. If all you do is stream content in one direction, there is no real incentive for people to keep watching, so you need to find ways to make people involved and engaged. Event engagement is an important component of every stage of the planning process. It could mean the difference between a popular sell out event or a no-show flop.

You need to maximize event communications to make it easy for attendees to communicate with the event planning team. Respond to questions on media social accounts and send an email reminder are needed for updates.

Other than that, you need to listen to your audience during the virtual events. Look for the conversations on your Facebook event page, websites or other places where audience might chat with you. Pay attention to their feedback is needed to get a better understanding of your target audience and create more informed event marketing. Hence, event engagement is important in virtual events to improve your digital marketing.

Conclusion:

Virtual events are one of the most important components in digital marketing and they should be known by all companies. Virtual events can help to improve digital marketing thus enhance your marketing strategies. Check out Creative Blog for more information and details about virtual events.